Analysis of Political Theory free essay sample

There are two political theories that I combined and will implement if I were to be placed as the highest-ranking official of the country. These are the theories of Immanuel Kant and Jean-Jacques Rousseau. I chose to unite the two theories because both of them, as I was reading through its contents, had the biggest impact on me than all the other theories I researched for. The joined theories would build up my ideal state as a leader of the country so that I may be able to take the people to a better state of life, in my innocent opinion as part of this country’s youth. First, allow me to discuss to you Immanuel Kant’s political philosophy. His approach to politics favored classical republicanism. The doctrine of Rechtsstaat is Kant’s biggest contribution in the philosophy of law and politics. According to this doctrine, the power of the state is limited in order to protect citizens from the arbitrary exercise of power. We will write a custom essay sample on Analysis of Political Theory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In a Rechtsstaat, the citizens share legally based civil liberties. It is a constitutional state in which the exercise of governmental power is constrained by law. It is often tied with the Anglo-American rule of law. Now, what is the rule of law? It is a legal maxim that suggests that governmental decisions be made by applying known legal principles. Aristotle one quoted, â€Å"Law should govern†. It implies that every citizen is subject to the law. It stands in contrast to the idea that a ruler is above the law, for example by divine right. Going back to Immanuel Kant’s philosophy, he also supported the separation of powers of the executive, legislative and judicative branches of government. The executive and the judicative are bound by law, while the legislative is bound by constitutional principles. Rechtsstaat also requires transparency  of state acts and the requirement of providing a reason for all state acts. The doctrine also demands for a hierarchy of laws and the requirement of clarity and definiteness. Now, the world has indeed seen the applications and implementations of the Rechtsstaat through Russia’s legal system. The  Russian legal system, born out of transformations in the 19th century under the reforms of Emperor  Alexander II, is based primarily upon the German legal tradition. It was from here that Russia borrowed a doctrine of  Rechtsstaat, which literally translates as  legal state. The concept of â€Å"legal state† is a fundamental (but undefined) principle that appears in the very first dispositive provision of Russia’s  post-Communist constitution: The Russian Federation – Russia – constitutes a democratic federative legal state with a republican form of governance. Similarly, the very first dispositive provision of Ukraine’s Constitution declares: Ukraine is a sovereign and independent, democratic, social, legal state. The effort to give meaning to the expression legal state is anything but theoretical. Valery Zorkin, President of the Constitutional Court of Russia, wrote in 2003: Becoming a legal state has long been our ultimate goal, and we have certainly made serious progress in this direction over the past several years. However, no one can say now that we have reached this destination. Such a legal state simply cannot exist without a lawful and just society. Here, as in no other sphere of our life, the state reflects the level of maturity reached by society. Rechtsstaat has also approached Russia’s constitutional economics. The Russian concept of legal state adopted many elements of  constitutional economics. One of the founders of constitutional economics, James M. Buchanan, the 1986 recipient of the Nobel Memorial Prize in Economic Science, argues that, in the framework of constitutional government, any governmental intervention and regulation has been based on three assumptions. First, every failure of the  market economy to function smoothly and perfectly can be corrected by governmental intervention. Second, those holding political office and manning the bureaucracies are altruistic upholders of the  public interest, unconcerned with their own personal economic well-being. And, third, changing the responsibilities of government towards more intervention and control will not profoundly and perversely affect the social and economic order. Some Russian researchers are supporting an idea that, in the 21st century, the concept of the legal state has become not only a legal but also an economic concept – at least for Russia and many other transitional and developing countries. Let us now move on to Jean-Jacques Rousseau’s political theory. His most important work is The Social Contract, which outlines the basis for a legitimate political order within a framework of classical republican. The treatise begins with the dramatic opening lines, Man was born free, and he is everywhere in chains. Those who think themselves the masters of others are indeed greater slaves than they. Rousseau claimed that the state of nature was a primitive condition without law or morality, which human beings left for the benefits and necessity of cooperation. As society developed, division of labor and private property required the human race to adopt institutions of law. In the degenerate phase of society, man is prone to be in frequent competition with his fellow men while also becoming increasingly dependent on them. This double pressure threatens both his survival and his freedom. According to Rousseau, by joining together into civil society through the social contract and abandoning their claims of natural right, individuals can both preserve themselves and remain free. This is because submission to the authority of the  general will  of the people as a whole guarantees individuals against being subordinated to the wills of others and also ensures that they obey themselves because they are, collectively, the authors of the law. Although Rousseau argues that  sovereignty  (or the power to make the laws) should be in the hands of the people, he also makes a sharp distinction between the sovereign and the  government. The government is composed of magistrates, charged with implementing and enforcing the general will. The sovereign is the rule of law, ideally decided on by  direct democracy  in an assembly. Under a monarchy, however, the real sovereign is still the law. Rousseau was opposed to the idea that the people should exercise sovereignty via a  representative assembly. France could not meet Rousseaus criterion of an ideal state because it was too big. Much subsequent controversy about Rousseaus work has hinged on disagreements concerning his claims that citizens constrained to obey the general will are thereby rendered free: The notion of the general will is wholly central to Rousseaus theory of political legitimacy. It is, however, an unfortunately obscure and controversial notion. Some commentators see it as no more than the dictatorship of the proletariat or the tyranny of the urban poor (such as may perhaps be seen in the French Revolution). Such was not Rousseaus meaning. This is clear from the  Ã¢â‚¬Å"Discourse on Political Economy†, where Rousseau emphasizes that the general will exists to protect individuals against the mass, not to require them to be sacrificed to it. He is, of course, sharply aware that men have selfish and sectional interests which will lead them to try to oppress others. It is for this reason that loyalty to the good of all alike must be a supreme (although not exclusive) commitment by everyone, not only if a truly general will is to be heeded but also if it is to be formulated successfully in the first place. French revolutionaries read the works of Jean-Jacques Rousseau. This would suggest that his philosophy was one of the proponents that sparked the French Revolution among the commoners. In brief, Rousseau believed in the natural goodness of man; that humans were corrupted by the greed and competition of civilization. He believed in a social utopia, of humans returning to natural harmony, being made free of vices and sharing a natural equality and a general will. These ideas appealed to many people, including some of the people instrumental in the events leading to the French Revolution, such as the oath at the Tennis Court. In a country where a wealthy minority indulged themselves while hundreds of thousands suffered from severe poverty and inflation, people yearned for a basic equality, natural or government ordained. Many felt that if the general will (or the will of the people) was for change, that the current government was expected to make compromises. The First Estate of the French government was against these changes, the Second Estate was to some extent and later cast its lot in with the Third Estate. Later the idea of a utopian government changed to the will of the people (although how successful this was carried out can be debated, in both France and the U. S. ) Maximillien Robespierre, who played an important part in the middle to later events in the Revolution and was one of the architects of the Terror, was deeply influenced in his youth by Rousseaus writings. My report would end at this, since only this stuff is what is asked of us. But if you would ask me, I wouldn’t agree to all things mentioned by the two philosophers. I, of course, would make a few reforms here and there. For example, the abandonment of our natural rights as said in The Social Contract. In the contemporary world, one would want to forget about their natural right for general will. Sure, the idea of general will sounds very convenient, but if you think about it, it’s not worth giving up your natural rights for.

Essay on How I Met Your MotherEssay Writing Service

Essay on How I Met Your MotherEssay Writing Service Essay on How I Met Your Mother Essay on How I Met Your MotherHow I Met Your Mother is an American sitcom about five friends who live in New York City and look for their happiness in different ways. The main character is Ted Mosby who in 2030 tells his children the story of meeting their mother. Looking for the love of his life, Ted spends much time in doomed relationships. At the same time, two of his friends, Marshall and Lily inspire him as an example of true love and commitment. Another friend, Barney Stinson, is, on the contrary, mad about women and spends his time abusing them in different ways, which he has particularly described in his legendary Playbook. One of the main characters, Robin Scherbatsky ends marrying Barney, but being focused on her career, feels her marriage as a burden and gets divorced. She also used to date with Ted, and in 2030 Ted receives his children’s blessing for being with Robin as their mother died six years ago.Robin Scherbatsky is an emigrant from Canada who came to New Yo rk to make the career of a news anchor. The show bristles with jokes about Canada and its citizens, and these jokes may be interpreted as cultural oppression. However, most of the chauvinist jokes are expressed by Barney who also appears to be a quarter Canadian himself. In the meantime, it should be underlined that while the Canadians are allegedly lashed in the show, the creators tried their best to make a positive image of this nation focusing on their politeness, fortitude, and faithfulness.Further on, another example of cultural oppression is James Stinson, Barney’s stepbrother. James is an African American who prefers men to women. Being an effective homosexual charmer, he suddenly marries Tom despite the initial protests of Barney. It is necessary to stress that Barney is not against a gay marriage, but at the moment James and Tom are engaged, he is totally against monogamy and lifetime commitment (von Matterhorn). Unfortunately, James is still a playboy by the end of the series, and his marriage is going to break up because of his endless cheating. The only continual African American character in the show is simultaneously homosexual and having problems with steadiness in relationship, but the authors of the show managed to make him charismatic, talented, and possessing a number of positive features like helpfulness, sympathy, and, of course, sense of humor.The two examples listed above demonstrate how uncomfortable themes concerning cultural and social differences can be played up effectively and carefully at the same time. It seems to be a fascinating trick to express tolerance when these differences are focused on instead of being ignored or mitigated like they are something unpleasant or inconvenient. Instead, the authors afford themselves to laugh at the differences sincerely and in this way to make the similarities more visible.What is more, it is typical for How I Met Your Mother to use comic euphemisms for culturally sensitive issues (Kr ause) including smoking marijuana, giving the middle finger or loud sex acts. Extensive use of euphemisms makes the show free from abusive scenes that can injure vulnerable social strata. Besides, the role of euphemisms even became the ground for one of the episodes in which the need to visit a bathroom is substituted by the need â€Å"to read a magazine.†

Cardiac Exercise Prescription, Referral & Rehabilitation case study Essay

Cardiac Exercise Prescription, Referral & Rehabilitation case study - Essay Example The pain typically lasts for 5 to 10 minutes and subsides with rest. The pain is non-radiating and is not associated with other symptoms like nausea, vomiting, cough, breathlessness, palpitations, syncopal attacks, expectoration, edema or fever. The patient also complains of easy fatiguibility since 15 days. Past Medical History (Non-cardiac): He has hypertension since 10 years and is on antihypertensives and aspirin. He has high blood cholesterol levels which has reduced after initiation of cholesterol lowering agents. Peter suffered from major illness at 20 years of age when more than half his lung was damaged due to pneumonia. He underwent 2 hernia operations, one for right inguinal hernia 10 years ago and a repeat surgery for the same hernia 6 years ago. His stay in the hospital during that period was uneventful. Peter does not have diabetes mellitus. There are no known allergies identified in him. Cardiac History: The patient is a known case of myocardial ischemia, diagnosed 4 y ears ago when he was treated with placement of stents. 17 months ago he suffered from myocardial ischemia. Currently, he is admitted for angina due to ischemic heart disease. Ischemic heart disease or IHD or coronary heart disease is a condition in which there is oxygen deprivation to the muscles of the heart as a result of decreased blood flow and perfusion and is accompanied by inadequate removal of the products of metabolism (Zevitz, 2006). This is the most common form of heart disease and a leading cause of premature death in the developed countries (Zevitz, 2006). The hallmark feature of this condition is imbalance between the supply and demand of oxygen of the myocardium which can occur either due to increased myocardial oxygen demand or decreased myocardial oxygen supply or both. Ischemia to the myocardium results from disease in the coronary arteries. The disease is most often due to formation of atheroma and its consequences like thrombosis. Of all the arteries in the body, coronary arteries are at increased risk of developing atheroma (Maseri et al, 1992). Personal history: As a lorry driver, Peter used to enjoy eating fatty food, especially take away Chinese foods. The patient has regular diet and sleep. His bowel and bladder habits are regular. The patient was a smoker and used to smoke about 60 cigarettes a day. 3 years ago, the number came down to 10 per day. He has given up smoking now for the past one month. He does not take alcohol. He is not addicted to illicit drugs. He leads an active life and walks about half an hour a day for 5-6 days a week, of which atleast 10 minutes is brisk walking. His hobbies are racing and gardening. Family history: Both his parents were diabetic and hypertensive. However, there is no family history of heart disease. Peter is married and has one daughter and five sons, who are source of some stress to him. Education: Peter did not undergo proper schooling. He studied in a technical school for 3 years. He started w orking as a lorry driver since the age of 15. He did not receive any education about cardiac disease. Patient mentioned that if he received any such education earlier, he would have cut down on smoking. Risk Factor Profile: Modifiable risk factors: 1.

Ethogram project Assignment Example | Topics and Well Written Essays - 1000 words

Ethogram project - Assignment Example the warthog despite the presence of other animals such as the buffalo (Bubalus, Syncerus, Bos 13), giraffe (Giraffa camelopardalis), and the antelopes (Antilocapra americana) in the areas where the warthogs were grazing. Early that morning (10.00AM), the adult warthogs (Phacochoerus africanus) cleaned the skin of their offspring using their teeth. Some warthogs were also moving from place to place. At noon (12.00PM), the sun became very hot making the warthogs graze while kneeling and other warthogs moving from one point to another in search of shelter as well as grass. In the afternoon (2.00PM), the temperature was extremely hot making majority of the warthogs to sleep and a few to spend their time cleaning the fur of others via use of their teeth. Some warthogs that were active however ran in one a large group from one place to another when they saw us driving across where they were grazing. While running, they occasionally stopped and looked at us. The choice of this hypothesis is in tandem with the assumption that warthogs move in groups in order to locate food resources. Although male warthogs often love solitary life; they move alone from one place to another, majority of the people believe that warthogs move in groups so as to minimize the rate of their predation by predators. The testing of this hypothesis will enable one understand the lifestyle of warthogs as well as the factors that contribute to their movement in groups. The causal question and the hypothesis for this study will expound on the ultimate cause of warthogs social behavior. The social behavior of the warthogs is likely to have evolved with time because of decrease in food resources as well as increase in the rate of predation. Test for the hypothesis: Information regarding the population of the warthogs in the San Diego zoo will be collected in four different times in a year and their number tabulated for future reference. The information to be documented will include the groups of

Strategic Planning and External Analysis Tools Essay Example for Free

Strategic Planning and External Analysis Tools Essay Summary of key concepts and ideas from the lectures, tutorials and readings (500 words) Strategy is a roadmap designed to route the direction of the organization towards achieving its goals. Through an understanding of the organization’s vision and mission and the matching of resources and skills to the environment, the company can formulate and implement strategic plans to achieve long-term sustainable competitive advantage, meet the needs of consumers and satisfy stakeholder’s expectations (Johnson, Scholes and Whittington 2004). Before formulating a strategy, an organization has to gauge its current position in the market using strategic analysis. This involves the use of internal and external analysis tools to gain both an inside view of an organization and the macro environment. Internal analysis tools are used to identify and evaluate an organization’s strengths and weaknesses in terms of its resources, operational capabilities and core competencies. This gives the organization a picture of what strengths to exploit and develop further, and what weaknesses should be corrected to reduce market liability (Hill and Jones 2012). External analysis tools such as Porter’s five forces gives a view of the immediate competitive environment to reveal market opportunities and threats. It allows the organization to identify the market forces, which they have little to no control over, in order to develop contingencies into their strategic plans (Porter 1980). Dynamic capabilities such as SWOT analysis, is a combination of internal and external analysis to reflect an organization’s ability to adapt to volatile markets (Teece 2009). The strategic analysis process would provide a comprehensive overview of an organization’s competency, which then provides the basis for strategic formulation. A suitable approach to strategy formulation would strongly depend on the size and nature of the organization. One method that can be applied across different industries as well as organizations sizes is Porter’s generic strategy. It involves three different strategy classification; low cost leadership, product differentiation and target market focus (Porter 1980). Another method is Miles and Snow’s (1978) typology. It suggests that competing organizations are characterized based on their individual view of the competitive environment and how they allocate resources accordingly. The four basic categories are defender, prospector, analyzer, and reactor. Formulated strategies are not always acted upon, but may serve as a learning process towards more efficient strategy formulation. Allio (2005) states â€Å"immediately following the formal ratification of the firm’s vision and set of strategies, implementation can begin in earnest†. However, implementation of a strategy is considered the greatest challenge due to the risk of setbacks such as the lack of communication throughout the organization, unclear planning as well as poor monitoring and controls. Lastly, a key performance index is used to measure the current or future success of a strategy. It should be closely monitored as it measures performance aspects, which are critical towards the success of the organization (Paramenter 2007). Plans never always work out as anticipated, and contingency plans should be established to better prepare for unforeseen events (Steiner 1979). Therefore, strategy management should be treated with the utmost importance, as it differentiates between the success and failure of the firm. Section 2: Application of key concepts and ideas to the current business news (600 words) Griffin and Kucera (2012) article talks about PayPal’s tie up with Discover to achieve a competitive edge and strengthen its market position. By applying Porter’s five forces (1980) to access their strategic position, majority of forces are posing a challenge for PayPal and Discover. There is high competitive rivalry amongst major credit card companies with Discover  trailing after Visa, MasterCard and American Express (Barr 2012). Forecasted to surpass $171. 5 billion in 2012, up from a value of $105. 9 billion in 2011 (Gartner 2012), the burgeoning mobile payment market has attracted a high number of new entrants. Many major companies are creating their own individual systems to compete for a share of the market. One example is the Isis system by the major telecommunication companies (Johnson 2012). Finally, there is a high threat of substitute as consumers might find it more convenient to simply use cash or swipe their plastic card as compared to the new mobile payment method (Passy 2012). However, one market grabbing force is the low bargaining power of suppliers as the merchants supplying the service would be subjected to lower transaction costs under the PayPal system as compared to their counterparts (Hamblen 2012). Nevertheless, the bargaining power of customers in conjunction to new entrants and substitutes remains high, as there are just too many choices to choose from. Therefore, PayPal and Discover are in an unfavorable position. Welch’s (2012) article talks about how Campbell is innovating its soup products to meet the taste of a new generation. Through the use of the SWOT analysis (Andrews 1971), majority of factors prove positive. With the threat of a declining domestic soup market and difference in preference of a younger generation, it presents Campbell with an opportunity to innovate and differentiate its products in order to achieve market growth (Schultz 2012). Relying on its strengths to introduce new and innovative products fast, Campbell was able to generate a line of new products to address the needs of the new generation. However, Campbell’s weakness lies in the high selling price of its new line of products, three times the price of a can of normal soup. This along with the threat of cheaper alternatives by their competitors, such as Healthy Choice, may prove detrimental to Campbell’s success. Nevertheless, Campbell has had previous successes with higher priced products due to their strength to innovate their products towards the needs of the consumers. They also invest millions in target marketing and merchandising to extend its reach to consumers (Todd 2012). Therefore, it is a good strategy. Edwards (2012) article talks about GameStop’s shifted efforts into the refurbishing of Apple products to counter a declining market. Using the Boston Consulting Group’s Growth Share Matrix (Phadtare 2011), this strategy shows high return potential. With the decline of the gaming industry, sales fell by 25% from last year (Tassi 2012), GameStop’s former ‘Star’ which is the sale of new and used gaming hardware and software, has shifted into a ‘Cash Cow’ due to the decline of market growth. This shift presents an investment opportunity for ‘Question Mark’ to become a ‘Star’, through the conversion from a console game supplier, into the repair and resale of  Apple gadgets. However, with the dwindling interest of consumer to purchase overpriced resale items (Munarriz 2012), GameStop’s ‘Cash Cow’ would eventually shift to a ‘Dog’, providing difficulty in profit generation. There is also a risk that their ‘Question Mark’ would not become a ‘Star’ and just cost large efforts with little return. Nevertheless, Apple products still presents the biggest opportunity due to its large consumer base of over 230 million apple devices. Just by reselling 5 percent of the market, GameStop stands to gain $1 billion of new revenue over the next few years.

American History X :: Movies Film

Recently we watched a movie called American History X. It touched on a lot of major subjects such as gang violence and racism, which has been passed on from generation to generation. It also asked questions like, what were their racist ideas really based on, how did racism effect the community, can racism be reshaped by actual experiences, and how or why racism to begin with? Racism has been the main topic in the judicial system, police affairs, and racially divided communities for years but it's neither disappearing nor growing to this today. In this movie the main character was a man named Derek. After the death of his father, due to gang violence, he became a racist to all others but white people. He blamed the lack of jobs and poor wages on the blacks and immigrants. In an interview he had after the death of his father he stated that, it's all the blacks fault for all the violence in their neighborhood. He also said that, they brought all the diseases like AIDS and it's their problem and why did they have to bring it to the white people. Before he vandalized a store, owned by a Chinese man, with his other racist friends he told them why they were doing this. He told them that these immigrates come here an instead of looking for the American dream they come and take advantage of it and by firing those who worked there before and hiring Mexicans and blacks, that are willing to work at a low-wage, they make more money. So he and his friends need to show them that they indeed don't belong here and no one wants them her e. After brutally killing two people, in cold blood, Derek was arrested and sentenced to six years in prison. In prison, there were some like him and had the same thoughts but didn't stay true to their beliefs. He wondered why did his fellow skin-heads had confrontations with others outside of the group for product and merchandise and then turned around and sell it to his own. This kind of activity puzzled Derek who later in the movie came to the realization that there is nothing wrong about talking to blacks and others. Slowly, as the months passed, in jail he started developing a new found respect for everyone no matter their color or race, he started talking to his black laundry folding partner, and stopped hanging or talking to his Nazi friends . American History X :: Movies Film Recently we watched a movie called American History X. It touched on a lot of major subjects such as gang violence and racism, which has been passed on from generation to generation. It also asked questions like, what were their racist ideas really based on, how did racism effect the community, can racism be reshaped by actual experiences, and how or why racism to begin with? Racism has been the main topic in the judicial system, police affairs, and racially divided communities for years but it's neither disappearing nor growing to this today. In this movie the main character was a man named Derek. After the death of his father, due to gang violence, he became a racist to all others but white people. He blamed the lack of jobs and poor wages on the blacks and immigrants. In an interview he had after the death of his father he stated that, it's all the blacks fault for all the violence in their neighborhood. He also said that, they brought all the diseases like AIDS and it's their problem and why did they have to bring it to the white people. Before he vandalized a store, owned by a Chinese man, with his other racist friends he told them why they were doing this. He told them that these immigrates come here an instead of looking for the American dream they come and take advantage of it and by firing those who worked there before and hiring Mexicans and blacks, that are willing to work at a low-wage, they make more money. So he and his friends need to show them that they indeed don't belong here and no one wants them her e. After brutally killing two people, in cold blood, Derek was arrested and sentenced to six years in prison. In prison, there were some like him and had the same thoughts but didn't stay true to their beliefs. He wondered why did his fellow skin-heads had confrontations with others outside of the group for product and merchandise and then turned around and sell it to his own. This kind of activity puzzled Derek who later in the movie came to the realization that there is nothing wrong about talking to blacks and others. Slowly, as the months passed, in jail he started developing a new found respect for everyone no matter their color or race, he started talking to his black laundry folding partner, and stopped hanging or talking to his Nazi friends .

Analysis of National and Cultural Stereotypes

Academic English for Business and Management Compare and contrast the two articles, making clear your criteria for comparison. To what extent do these articles show that national and cultural stereotypes are no longer a useful way of examining the human condition and economic activity? Choose an element in the articles which you find interesting and explain your reaction to it by giving examples from your own experience. Your full name: Binjie He Word count: 1152 As the development of globalization, world becomes smaller and smaller.People who lived with each other become closer. Meanwhile, international trade is booming, and products could be bought in supermarkets from almost every area in the world. As a result, national and cultural stereotypes attract more attentions than ever before. This essay will compare and contrast two articles, â€Å"East meets west† (Yong, 2009) and â€Å"International Communication† (Piller, 2011), discuss the two authors’ opinions towards national and cultural stereotypes and present my own opinion from personal experience.However, before the discussion I will summarize the similarities and differences based on their type, audience, tone, structure, focus and the attitude to stereotypes. The final section will give an example of Haier, China. My aim is to eliminate people’s misunderstanding of stereotypes. There are two similarities according to the two articles. Firstly, both the two articles describe different reactions of people belonging to the same situation from different countries through examples.Secondly, both of them admit that the mindsets of people are different from various areas, and offer evidences for national and cultural stereotypes. As well as the above-mentioned similarities, there are several differences. At first, the types of these articles are various. Yong’s is an article, while Piller’s is a textbook. Next, the audiences of Yong’s are general public and in terested amateurs. On the contrary, Piller’s are students and academics. In terms of the tone, Yong appeared to be a professor, while Piller spoke as a friend of the audiences. What’s more, Yong states the opular notions and his own opinion at the beginning of the article. He cites several experiments which supported popular stereotypes, then recent research is used to prove his opinion in the body, and a conclusion of his view is presented at the end of the article. Piller’s structure differs from Yong’s in that Piller gives an overview of the article at first, positive and negative examples are enumerated in the middle, and finally key points of the article are clearly listed. Moreover, the focuses of these articles are different. Except stereotypes, Yong emphasizes much on psychology.Conversely, Piller pays more attention on business, especially advertising. What’s interesting is that Yong opposed to stereotypes, which is different from Piller. The comparison of the two articles have been clear, and it will be vital to discuss to what extent do these articles show that national and cultural stereotypes can contribute to the human condition and economic activity. Yong doesn’t agree with stereotypes in his article. He argues the popular stereotypes that easterners and westerners have distinct world views are far too simplistic.There are pieces of research he conducted as follows. First of all, Yong agrees it is the contexts that evoke people’s mindset rather than history. Then, he suggests â€Å"while the psychology of westerners may be superficially distinct from easterners, when social isolation is an issue there is little difference between the two† (Yong, 2009, p. 34). It is indicated in Trey Hedden’s research that east Asians used the same brain areas with Americans when working harder, and people had to think harder to perform tasks outside their cultural comfort zone.Which was also found by Hedden is that it’s easy to flip between different modes of thinking in people with roots in more than one culture (Yong, 2009). It is generally said that easterners have a holistic world view and westerners are more analytical, while Yong reveals â€Å"we are all capable of both analytic and holistic thought† (Yong, 2009, p. 35). Greatly various from Yong, Piller argues that the stereotypes in advertising should be better utilized. She believes the use of language other than the national one is the key means to achieve intercultural commodification rather in branding and promotion.The most significant she stated is that although the commercial use of English rarely connoted an ethno-cultural stereotype, the use of other languages can connote stereotypes, which is beneficial for advertising. In the same way, the using of exotic languages in brands and advertising is popular in China. One of the examples is Chinese famous major appliances brand Haier. The company only had a Chinese name at its first stage. As the development of business, it entitled an English name of ‘Haier’, which is a word does not function linguistically in English but the pronunciation of it is similar to its Chinese name.What’s more, it seemed modern and international to the customers and easy for them to distinguish it from all the national brands at that time. It is also the first step to be an international enterprise to Haier. After that, the brand Haier was gradually accepted in and abroad. Up to now, Haier has been providing customers with high quality products for 27 years and is the number one brand of Major Appliances in the world with 7. 8% retail volume share in 2011. It also ranks number one for several of its product ranges including refrigeration appliances, home laundry appliances and electric wine cellars.As a forerunner in the industry, Haier emphasize much on customers’ needs and innovation. Since different people will have vario us requirements to the same appliance, what is the most important is satisfying the needs of local customers. Their global presence allows Haier to localise their production and build high-quality products tailored to local needs. Such examples about language using in brands and advertising are too numerous to mention one by one. Another element that I interested in is cultural differences’ relationship to logic, which apparent obviously in China.Logic is based on education and culture. â€Å"Harmony† is our traditional mindset which is taught at their early ages. That’s why Chinese always try to find a middle ground between two opposing positions to avoid conflicts. That’s why most Chinese students assessed the situation from both sides and try to reconcile the differences between mothers and daughters, while Americans are tend to inclined to reject one proposition for the other (Yong, 2009). Owing to this mindset, Chinese are afraid to be different from others.They want to be the â€Å"middle† people, who are neither the first, nor the last. In conclusion, I agree with the two authors’ opinions in these articles. As far as I am concerned, we should avoid racism because there are few differences between easterners and westerners. It is hoped that national and cultural stereotypes could be used on a positive way. In recent days, numberless examples of the using of languages in brands and advertising could be seen everywhere. What we should not ignore is that numerous of exotic languages benefit advertising a lot if sed properly and accurately. In my opinion, if an English name was used in brands or advertising, people could distinguish it from other national brands easily, and an international stereotype could also functional well. Finally, people’s logic is greatly based on their education and culture. It is the â€Å"harmony† education in China that makes Chinese ‘middle’ people. References Piller, I. (2011) ‘Intercultural Communication for sale’ in Intercultural Communication: A Critical Introduction. Edinburgh University Press Yong, E. (2009) ‘East meets west’ New Scientist March 2009 issue